Oaktree Motorhomes

How Oaktree MH increased website conversions by 41%.

Chat-to-lead conversion at peak performance.

efficient marketing spend.

AI + Human-led chat for improved conversion rate.

“What stood out with SmartChat was how seamlessly it blends technology and human expertise to engage visitors with the right message at the right time.

The agents truly understand what customers are looking for, and they speak in a tone that feels like us.

Compared to our previous provider, where chats felt impersonal and disconnected, this has been a huge step up in both customer experience and lead quality.”

Dave Murden

Head of Marketing

Confidence starts with the first click

Oaktree Motorhomes, a seasoned name in the pre-owned motorhome market, has been helping UK travellers hit the road since the 1990s. With a family-run ethos grounded in trust and service, they’ve built a reputation for quality vehicles, honest advice, and lasting customer relationships.

To elevate lead quality and build buyer confidence, Oaktree implemented SmartChat. By engaging visitors with instant, personalised support, it increases trust, captures high-intent leads, and drives consistent sales growth.

2 million+ leads generated

94% of our trials turn into long-term customers

SmartChat succeeded because it:

Targeted only those most likely to leave without enquiring, avoiding disruption to genuine booking journeys.
Delivered a fully managed, brand-safe experience with zero internal resourcing.
Generated genuinely incremental leads that matched the quality of other enquiry channels.