Strutt and Parker Case Study

How Strutt & Parker crushed CPL and achieved 68% more valuation leads.

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Increase in valuation leads.

Additional seller leads monthly.

On high-quality leads.

"Having worked with CommVersion before, I was aware that their solution delivers exceptional quality leads. As we operate with high-end properties, we needed a reliable solution to deliver a resonant message at the right time.

After working with SmartChat for 8 months, we’ve significantly lowered our CPL and are thrilled to be driving over 100 seller leads monthly. This is a fantastic achievement for us.

Their team has been incredibly adaptive, and we would gladly choose them again without hesitation."

Alex Lord
Associate Director & Marketing Manager
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Life before SmartChat: Business priorities and challenges faced.

For Strutt and Parker, the primary goal has always been to drive positive growth while preserving their long-standing heritage brand. They also aimed to embrace modern methods of customer engagement.

Here are some of the challenges they've faced along the way:

Generating more leads

They needed to find innovative ways to attract and capture potential customers at the top of the funnel.

Increasing website conversion rate

Enhance user experience to turn visitors into loyal customers - at a lower cost-per-lead.

Simplifying the online buying journey

They also considered streamlining the online buying process so it is effortless and enjoyable for their customers.

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2 million+ leads generated

94% of our trials turn into long-term customers

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Here's why SmartChat is the better choice.

SmartChat combines the power of data-driven technology with personalised live chat to significantly increase website conversion rates compared to generic live chat tools.

This fully managed solution provides high-quality, on-brand experiences for your customers.SmartChat is specifically configured and managed for each client, offering a "done-for-you" approach. It identifies, engages, qualifies, and converts high-value prospects who are likely to abandon your website without inquiring.

The effortless integration with your existing website allows you to quickly improve key metrics without any upfront costs.

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SmartChat wasn't just a party trick for Strutt & Parker. It actually helped them score some serious wins! They saw a jump in qualified leads, their sales team became efficiency ninjas, and their bottom line got a healthy boost.

Increase in valuation leads.

Additional seller leads monthly.

On high-quality leads.

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AI finds the moment. Humans convert.

Every click costs.
Make every one count.

SmartChat turns your existing traffic into conversion uplift you can prove, and we'll prove the uplift before you pay a penny.

Stat 25%

More qualified leads

Stat 5X

Conversion rate vs bots

C
Stat 94%

Trial success rate

Convert more of the traffic you already have

Turn missed visitors into qualified inquiries and real sales conversations with CommVersion’s AI-powered, human-led conversion system.

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Recover qualified inquiries from existing website traffic
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Engage, qualify and connect prospects 24/7
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AI supports scale while humans drive conversion
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