The traveler’s path to booking has never been a straight line, but today, traditional measurement methods are completely breaking down.

For travel brands relying on online inquiries and sales-led offline conversions (phone calls, customised itineraries), attributing revenue to the correct marketing channel has become an industry-wide crisis.
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What happens when privacy updates blind your tracking pixels, and your platform dashboards claim two to three times more revenue than your actual cash in the bank?