Appeal Home Shading

How Appeal Home Shading boosted after-hours enquiries and appointment rates.

Chat-to-lead conversion at peak performance.

Incremental leads generated per month from existing traffic.

AI + Human-led chat for improved conversion rate.

"SmartChat has made a clear difference for us. We’ve seen a real uplift in out-of-hours enquiries, where we previously relied on a phone messaging service.

The quality has improved too, with chats delivering a near 50/50 split between brochure and appointment requests.

For a direct sales business, it shows how effective SmartChat is at engaging customers and turning interest into booked appointments."

Richard Hussey

Marketing Director

The challenge: Improving out-of-hours performance & increasing appointment-ready leads

Appeal Home Shading, a direct-to-consumer brand specialising in bespoke shading solutions, wanted to increase the volume of qualified enquiries from their website without adding operational strain.

With strong demand driven by TV and digital campaigns, many high-intent visitors were arriving outside office hours, but a telephone messaging service meant these enquiries often went unanswered.

In-house live chat showed promise, yet limited capacity prevented consistent coverage. Appeal needed a solution built for conversion, not just engagement, and one that could prove uplift quickly.

2 million+ leads generated

94% of our trials turn into long-term customers

SmartChat succeeded because it:

Targeted only those most likely to leave without enquiring, avoiding disruption to genuine booking journeys.
Delivered a fully managed, brand-safe experience with zero internal resourcing.
Generated genuinely incremental leads that matched the quality of other enquiry channels.