Watson Realty Brokerage Case Study

Watson Realty Corp Boosts website inquiries by 42% with SmartChat.

Increase in website inquiries.

Increase in website conversion rate.

Availability meant non-stop lead-gen.

"Before choosing SmartChat, we interviewed several companies, and SmartChat impressed us with its emphasis on human-led interaction and its ability to convert website visitors into valuable leads.

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The increase in leads was remarkable. And it’s not just the number; the quality of leads that came through was outstanding.

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SmartChat launched quickly, and leads came in immediately—we couldn’t be happier."

Christina Deal

eBusiness Manager at Watson Realty Corp

Watson needed to turn curious website visitors into high-intent buyers and sellers.

However, the impersonal nature of the online world can make it challenging for customers to engage effectively. As a result, the brokerage giant encountered some difficulties in its quest for improvement.

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Turning leads into sales conversations

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In the past, they struggled to convert online leads. The reliance on phone calls created a follow-up bottleneck, leading to missed connections.

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Return on marketing spend

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In an increasingly competitive real estate market where quality leads are becoming increasingly expensive, Watson needed to find a way to generate high-converting leads at a lower cost.

2 million+ leads generated

94% of our trials turn into long-term customers

SmartChat combines the best of human-led live chat with data-driven performance marketing to drive results.

This fully managed solution provided Watson Realty Corp with high-quality, on-brand experiences for website visitors. CommVersion configured and managed SmartChat, providing a ‘done-for-you’ solution. SmartChat identified, engaged, qualified, and converted high-value prospects who were previously likely to abandon the website without inquiring.