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About this webinar
The traveler’s path to booking has never been a straight line, but today, traditional measurement methods are completely breaking down.
For travel brands relying on online inquiries and sales-led offline conversions (phone calls, customised itineraries), attributing revenue to the correct marketing channel has become an industry-wide crisis.
What happens when privacy updates blind your tracking pixels, and your platform dashboards claim two to three times more revenue than your actual cash in the bank?
What we'll cover
Get to know the speakers
Chris Armond
Brian Sargent
Bryony Dunn
Andy Headington
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