Are you ready to kickstart 2023 strong with the latest digital marketing trends and facts to build a robust and successful strategy?
The key to growing your business online in an ever-changing digital landscape involves a range of factors including staying on top of upcoming trends. After all, when it comes to digital marketing, there are a lot of moving parts to leave you overwhelmed and undecided about which areas to focus on. In addition to that, understanding how those on the receiving end of your marketing efforts feel puts you in a better position to deliver.
That’s why we’ve gathered a list of digital marketing statistics to help support and direct your efforts in 2023. These include live chat, website, lead forms, email marketing, social media and paid advertising statistics.
So, let’s get started.
1. Website & SEO
As we all know, a website is a vital tool for any modern business. It’s where we meet our customers, display our credibility and turn visitors into customers.
While there is always work to be done to build, maintain and track the health of your website, it’s always good to have a reminder of why this is important.
a. Users are more interested in organic results than paid for 94% of searches. (Search Engine Watch)
b. 53.3% of all website traffic comes from organic search. (BrightEdge)
c. SEO leads have a 14.6% close rate. (HubSpot)
d. 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)
e. Nearly 60% of the pages ranking in the top 10 Google results are 3 or more years old. (Ahrefs)
f. 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)
g. You can increase the conversions of your exit-intent popup by 30-40% by adding an opt-out option. (Optimonk)
h. 88% of consumers are less likely to return to a website with a bad user experience (UX). (startupbonsai)
i. The average desktop conversion rate was 9.69%, while mobile popups converted at 11.07% (OptiMonk)
j. More than three-quarters of the internet’s individual visitors read blogs frequently. (User Guiding)
2. Live Chat
As most of our B2B and B2C customers will attest, live chat is an invaluable tool that can improve the customer experience, conversion rates and loyalty. Here are a few reasons why.
a. Around 73% of customers find live chat the most satisfactory form of communication with a company. (Invesp)
b. Visitors who chat with agents are 3X more likely to convert than those who don’t, and visitors that initiate the chat are 5X more likely to convert. (Comm100)
c. 63% of millennials prefer to have their basic customer support queries answered by live chat. (Tech Jury)
d. 74% of B2C and 85% of B2B businesses use live chat for sales. While 31% of B2C and 54% of B2B companies also use live chat for marketing. (Tech Jury)
e. Chatters spend on average 60% more per transaction than ‘non-chatters. (Invesp)
f. 19 out of 20 consumers would rather receive slower-paced and personalized expert support over fast, low-quality support. (Kayoko)
g. 44% of online consumers say that having questions answered by a live person during an online purchase is one of the most important features a website can offer. (Tech Jury)
h. The main reasons more customers prefer live chats are no wait times (34%) and convenience (26.9%). (ProProfs)
i. 63% of consumers reported that they are more likely to return to a website that offers live chat. (Emarketer)
j. The average customer satisfaction rating for live chat globally is 83.1%. (Statista)
3. Lead Forms
Online forms can help you increase leads and generate more sales when used well. Check out these surprising facts that will help you maximise your online forms.
a. 9 p.m. is the peak time for form conversions when people are at home and can finish their forms. (WPForms)
b. Conversion rates can be tripled with the use of quiz-like forms in capturing information. (WPForms)
c. More than 67% of site visitors will abandon your form forever if they encounter any complications; only 20% will follow up with the company in some way. (Insightful)
d. Form Button: Top performing variations in a case study were “click here” and “go,” which had 5% to 12% more conversions than “submit.” (HubSpot)
e. Higher form conversions are correlated with conducting A/B tests, checking user experience, and analysing form data. (WPForms)
f. As a rule of thumb, include a lead-capture form after every 350 words on your landing page. (HubSpot)
g. Compared to single-page forms, multi-page forms have higher average completion rates. (Start Up Bonsai)
h. 45% of form data is submitted from a mobile device. (WPForms)
i. 50% of marketers say that inbound marketing strategies such as using online forms are their main source of leads. (WPForms)
j. Turning on an online form’s CAPTCHA is seen to result in higher form abandonment rates. (WPForms)
4. Social Media
We all know that focusing on tactics that drive a return on investment will be important in 2023, here are a few statistics in support of the importance of social media. They may also equip you with the ability to persuade even the most skeptical of executives in 2023.
a. 77% of social media marketers say social media marketing has been somewhat too effective for their company in 2022. (SpoutSocial)
b. There are 4.74 billion social media users around the world in October 2022, equating to 59.3 percent of the total global population. (Kepios)
c. Social media user numbers have continued to grow over the past 12 months too, with 190 million new users joining social media in 2022. (Data Reportal)
d. The latest figures indicate that well over 9 in 10 internet users now use social media each month. (Data Reportal)
f. 50% of people under 25 go to social media first when researching brands (rather than search). We’ll help you stand out. (HootSuite)
h. According to Emarketer, social media has a wide range of saturation based on age. Millennials lead the way with 90.4% being active users. For Gen X, that number is 77.5%, and Baby Boomers still participate at a rate of 48.2%. (HootSuite)
5. Email Marketing Statistics
When resources are limited, you want to be sure that you’re not wasting any of your precious time and money on efforts that don’t contribute to your business growth. But when it comes to neglecting email marketing, you might want to think again.
a. Email click-through rates improve by 200% when interactive elements are added. (Ixahub)
b. 49.1% of Internet users between 16 and 64 actively check email during the day. (hootsuite)
e. The number of email users is expected to grow to 4.6 billion in 2025. (Statista)
f. Nearly nine out of every ten marketers use email marketing to distribute content organically. (Oberlo)
j. Sales emails with 200-250 words witness the highest response rate of 19%. (Ixahub)
6. Paid Advertising Statistics
Looking at ways to spend your budget this year? These statistics prove that paid advertising continues to shine when done right.
a. Paid advertisements have a 200% ROI. (Tech Jury)
b. One-third of people (33%) click on a paid search ad because it directly answers their search query. (Clutch.co)
d. Ads can increase brand awareness by 80%. (Woosuite)
e. 50% of people arriving at a retailer’s site from paid ads are more likely to buy than those who came from an organic link. (Unbounce)
f. 45% of small businesses use paid advertising today. (Woosuite)
g. About 70% of paid search impressions occur on the mobile platform. (Woosuite)
h. 75% of people say they click on ads because they expect an answer to their question. (Woosuite)
i. Mobile advertising has been rapidly growing in the past couple of years but is expected to slow down to about 10.4% by the begging of 2023. (Statista)
j. Mobile advertising spending is expected to be $156.38 billion dollars by 2023. (eMarketer)
In conclusion – Hooray!
You made it to the end of some of the most intriguing and possibly crucial digital marketing statistics to know in order to effectively evaluate your present marketing efforts and improve your strategy going into 2023. These can also a great tool when it comes to justifying your focus and spend this year.
Whether you are a beginner or a seasoned pro, digital marketing can be daunting but by evaluating market trends, reviewing what’s working for your company right now and areas in which you want to improve, all you need to do is get started.
While you are at it, we have a dedicated member of our team eagerly waiting to demonstrate how your business can transform lost traffic into revenue-ready leads using our SmartChat solution. We’re talking about increasing qualified leads by 30-50 percent.
If you are not ready to commit, you have the option to test SmartChat over 14 days with our obligation-free trial.