Before SmartChat, Fischer Future Heat was already seeing success with their marketing efforts. However, they were a company that always strives for more – a competitive spirit that led them to seek ways to further optimise their lead generation and take their growth to the next level.
Recognising the potential for further growth, they identified these key areas to optimise their lead generation process:
While they were generating website traffic, Fischer Future Heat sought to improve visitor conversion into qualified leads, thereby streamlining their sales pipeline.
Despite generating leads, Fischer Future Heat sought to enhance their quality, ensuring a better fit for their products. This maximised efficiency and resource allocation.
Like most businesses, Fischer Future Heat was constantly seeking to optimise their marketing ROI, ideally by generating more leads for the same budget.
SmartChat’s unique ability to convert lost website visitors into qualified leads through its human and data-driven approach made it the perfect solution for Fischer Future Heat’s lead generation goals.
Let’s explore how SmartChat helped them overcome the hurdles they were facing:
SmartChat’s targeting approach ensures that website visitors are engaged at the right time, with the right message, to convert into qualified leads. This feeds their sales pipeline with customers with a higher propensity to convert.
SmartChat’s qualification process ensured that Fischer Future Heat connected with leads who were a perfect fit for their products. As a result, they obtained higher-quality leads, allowing their sales team to focus on converting qualified prospects into paying customers.
SmartChat's pay-per-lead model aligned perfectly with Fischer Future Heat's need to optimise their marketing budget. They only paid for qualified leads, ensuring their marketing spend was generating a measurable return on investment.
In short, SmartChat has become an integral part of Fischer Future Heat's marketing strategy. It's a solution that has not only streamlined their operations but also fuelled their growth, allowing them to focus on what they do best: providing exceptional heating solutions for home owners.
Here are some of the results they we're able to see with SmartChat:
