How we struck an 8% reduction on cost-per-acquisition.

Motivated by a focus on metrics and performance, Strike pursued a game-changing strategy. Their agility in seizing opportunities led them to be early adopters of SmartChat. This partnership began with a thorough onboarding process, emphasising Strike's commitment to measurable results.

Strike adopted SmartChat early and achieved astonishing results.

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The partnership between Strike and SmartChat began with the bold move of skipping the standard 14-day trial and going straight to onboarding. What do they say about fortune favouring the bold?

14%

uplift in website conversion rate

8%

reduction in cost per acquisition

2%

uplift in funnel perfomance

+98%

improvement in customer satisfaction

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Quotation marks

A refreshing performance-led approach to live chat resulting in a demonstrable cost-per-acquisition improvement and better marketing ROI, even on a cost-per-chat basis. We constructed an A/B test to statistically prove the uplift of the chat service and saw an 8% improvement in marketing CPA. After working with several chat providers over the past decade, CommVersion really are a cut above the rest.”

Matt Carey
Head of Acquisition

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