John Charcol aimed to generate higher-quality leads from their website and engage visitors more effectively, particularly outside traditional business hours. Despite having a strong brand and reputation, they wanted to better connect with visitors who browsed without enquiring or reached out after hours.
Understanding that the mortgage decision-making process can be lengthy and complex, John Charcol knew they needed a solution that was both consistent and personal. Achieving this level of service internally, however, was not logistically feasible.
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When John Charcol set out to elevate their lead generation and engage clients beyond traditional business hours, they knew they needed more than just a basic chat tool. They needed a solution that would bring their already strong brand and reputation to the next level by creating a deeper, more personalised connection with potential clients.
SmartChat was the answer. With its innovative mix of smart targeting and human-led, 24/7 support, SmartChat transformed how John Charcol interacted with website visitors. The results spoke volumes—a 21% increase in website conversion rates proved that this approach was not only effective but game-changing.
SmartChat’s ability to capture leads after hours meant that John Charcol could engage clients at the most opportune moments, deepening relationships and boosting client trust. It was more than just a tool; it was an investment that reinforced their position as a client-first, responsive mortgage provider and set them apart from the competition.
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