Fairview Homes was looking to maximise its lead generation potential by engaging with potential buyers after hours. With the sales team operating from 9 to 5, they saw a clear opportunity to capture high-quality leads from potential homebuyers who browse and inquire outside of business hours. Fairview understood the importance of being available when visitors were ready to engage, but running an in-house solution wasn’t logistically feasible.
While bots are often seen as a quick fix, Fairview knew that to truly connect with customers, they needed real, human interactions that could drive meaningful conversations and conversions. The team needed a solution that offered more than just automated responses—it had to provide personalised, trustworthy engagements that aligned with their brand values.
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Fairview aimed to provide 24/7 support while maintaining high-quality customer engagement, leading them to SmartChat.
SmartChat’s unique combination of smart targeting and human-led, round-the-clock support made it an ideal solution. Unlike bots, SmartChat offers real human interactions to build trust and deliver a personalised experience without the hassle of managing it in-house.
Since adopting SmartChat, Fairview has generated 300+ additional high-quality website leads each month, reduced cost per lead, and seen a significant ROI. Research shows humans deliver 5X better conversion rates than bots, and SmartChat empowered Fairview to leverage this advantage. It also helped them drive down cost-per-lead with its pay-per-lead model.
Fairview now offers continuous support and connects with homebuyers at every stage of their journey.
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