Like other travel businesses, The Thinking Traveller has seen a significant increase in the cost of high-quality traffic from paid media sources, putting pressure on marketing ROI.

They chose CommVersion’s SmartChat solution as a way to significantly increase qualified lead volumes and client bookings whilst reducing overall CPL and reliance on other digital channels.

SmartChat's hybrid solution, which combines pattern analysis, generative AI, and a team of specialist human agents trained in the travel industry, was particularly appealing to The Thinking Traveller.

Importantly, TTT was able to take advantage of CommVersion’s risk-free trial and flexible per-lead pricing model to ensure they achieved the results they were looking for before any commitment was made.

Since implementation, they've seen a boost in lead generation and a drop in CPA. The ability to engage visitors after hours has been transformative, enhancing customer experience providing high-quality new leads, and seamlessly integrating into their sales process - all while expanding their source markets.